Are You Building A Rich Brand?

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How To Become Rich By Making Others Rich

ARE YOU BUILDING A RICH BRAND?

Getting rich has always been, and always will be, a popular human endeavor, a dream everyone pursues for one reason or another.
Some pursue this dream the company builder way, setting up large hierarchical organizations and having people work for them: making themselves rich by making others poor. And others pursue this dream the business builder way, setting up business networks and having people work with them as partners, sharing the risks and rewards from the discovery and exploitation of new business opportunities:

Making themselves rich by making others rich.

Drawing on the experience of successful business builders like Steve Jobs, Bill Gates, Larry Ellison, Larry Page and Sergey Brin, and so on, we outline six simple rules for becoming rich by making others rich:

Rule 1: Have a Vision

Have a clear vision, a set of ultimate goals you want to reach, an idea of the contribution you want to make to people's lives; and a set of basic values to rule your behavior and your relations in pursuing these goals. Making money should be the end, not the cause of the business you want to be in.

Rule 2: Share the Vision

You cannot reach your vision alone. You must share it with others who are willing to walk down the same path as you. Some will walk at the same pace, staying next to you. Others will walk at a slower pace than you and be left behind. And a third group will walk faster than you and get ahead of you. But you should all remember that you walk towards the same destination.

Rule 3: Execute

Keep your sight on the dream, the business you want to build, and get the job done. Develop a network, a form of collective entrepreneurship that allows you and your associates or team members to nurture and grow your business.

Rule 4: Lead by Inspiration

Never become complacent with what you have accomplished in the past. Always persuade and inspire your associates, serve as their role model and mentor to help them overcome the many hurdles of building a successful business.

Rule 5: Train and Support

Constantly train and support your associates. Train them on new products and new technologies, and on emerging trends. Support them with state-of-the art logistics and business practices that create the right mid-set, the morale for remaining focused and executing the business.

Rule 6: Share the Risks

Share the risks and rewards with those who are prepared to share your dream and contribute resources and energy to it.
Business builders are like community leaders. They begin with people, vision, and relationships and advance with the creation of an organization and the shaping of a strategy. But unlike conventional community leaders who offer people charity and philanthropy, business builders offer choice and opportunity --Choice about what to do with their lives, and opportunity to better their lives.

This Is How To Become Rich. . .

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